About Me
Hello! I am George, a digital marketer living in Kochi.
My attention to detail is great, and I am super passionate about all things digital.
I support businesses with all necessary components of their online strategy – it never stays the same.
I know how to create online growth and healthy ROI through everything from creating search presence, managing paid campaigns, building social audiences, and writing content.
Let’s make sure your business shines online!
My Services
Search Engine Optimization
Increase your website's visibility on search engines like Google to increase organic traffic and get potential customers into your business.
Social Media Marketing
Create brand awareness, communicate with your potential customers, and drive leads with campaign strategies on platforms.
Content Marketing
Create useful and relevant content (blogs, articles, videos, infographics) for a clearly defined audience to attract, engage and retain a clearly defined audience.
Email Marketing
Increase organic traffic, increase customers and increase your search presence.
Pay per Click
Create brand awareness, create audience engagement and brand differentiate yourself, across multiple perspectives to try and cut through the noise online.
Website Design
Develop quality and relevant content, whether it be blogs, articles, videos, infographs, content that your voluntary tribe is worth attracting, engaging and retaining.
My Expertise
Why Digital Marketing?
Because they’re important. The consumer journey is now primarily virtual, fast and tailored because we live in a mobile-first world. If you’re an AI of just about anything from content to customer segments, you’ll need to have the wherewithal to ethically and effectively get the most of it.
As we look to a cookie-less future (make sure you are prepared and compliant!), we need to embrace a consent-based, first-party data strategy. The one data point we have on behalf of a company, we must assess, at all times, with live data to help us better understand changing trends and competitors and secondly act on that data in the best way for the business.
A digital marketer expands your brand awareness across multiple platforms (i.e., social media, AI search, video), creates an authentic relationships with your customers, understands ROI, and calls for action while juggling the fast-paced lifestyle.
Data Analytics and Digital Marketing
In an ever-evolving digital environment success is not venturing into the unknown. It is all about data. Digital marketing is the vehicle for you to specifically target your message to reach your audience through persuasive copy, social, and advertising, and analytics is the science to prove the success.
We strongly believe in a holistic strategy. We do not just launch campaigns as an afterthought, we actively monitor and control them at every stage from website traffic, user behaviour, conversion rates, and the consumer’s journey and how they draw insights from taking the data into consideration. It is this knowledge that allows us to adjust strategies in real time to assess your return on investment, examine your expenditure decisions to ensure they are fully informed, productive, and aligned to your tactical business objectives. The data becomes one of your strongest assets for growth.
Frequently Asked Questions
What exactly is digital marketing ?
Digital marketing is about strategically connecting businesses with their target audience wherever they are online. It’s leveraging the power of the internet and digital channels – think search engines, social media, email, websites, and apps – to build brand awareness, drive engagement, generate leads, and ultimately, convert them into customers. It’s about being where your customers are, understanding their online behavior, and delivering valuable experiences.
When can I expect to see a return on my investment (ROI)?
This is a very common and important question. The timeframe for results varies significantly depending on the channels we use and your specific goals. For instance, paid advertising (PPC) can generate traffic and leads almost immediately. However, building strong organic search rankings through SEO is a long-term strategy, typically taking 6-12 months to show significant impact. Content marketing also builds momentum over time. We’ll set realistic expectations during our initial strategy discussion, outline key milestones, and provide regular reports to show progress and ROI. It’s crucial to understand that digital marketing is an ongoing process, not a one-time fix.
How much does digital marketing cost? What are your pricing models?
My pricing is tailored to the scope of work and the specific services your business needs. It’s not a one-size-fits-all. We typically offer various models:
Retainer-based: A fixed monthly fee for ongoing services (e.g., managing SEO, social media, PPC campaigns).
Project-based: A set fee for a specific project (e.g., website redesign, a one-off content creation).
Performance-based (less common): Where a portion of our fee is tied to specific performance metrics. During our consultation, we’ll provide a transparent proposal outlining all costs and what’s included, ensuring you understand the value you’re receiving.
How will you measure success, and what metrics will you report on?
Success is defined by your business goals. We’ll identify Key Performance Indicators (KPIs) that directly tie to those goals. For example:
For traffic generation: Website visits, unique users, bounce rate.
For lead generation: Number of form submissions, phone calls, cost per lead (CPL).
For sales/e-commerce: Conversion rate, revenue generated, return on ad spend (ROAS), customer lifetime value (CLV).
For brand awareness: Impressions, reach, social media engagement.
We use robust analytics tools like Google Analytics, Google Search Console, and platform-specific insights (e.g., Meta Business Suite, LinkedIn Analytics) to track and report on these metrics. You’ll receive regular, easy-to-understand reports and we’ll have scheduled meetings to discuss performance, insights, and next steps.
I've tried digital marketing before, and it didn't work. Why will it be different this time?
I understand your skepticism. Often, past attempts may have lacked a clear strategy, consistent execution, proper optimization, or accurate measurement. We start by conducting a thorough audit of your past efforts and current digital presence to identify what went wrong and where the opportunities lie. We’ll develop a customized strategy based on data, set realistic expectations, and maintain open communication. Our continuous optimization process means we’re constantly refining campaigns based on performance, ensuring your budget is utilized effectively and your goals are met.
What happens if the campaigns aren't performing as expected?
Digital marketing is dynamic, and sometimes campaigns need adjustments. If performance isn’t meeting our targets, we don’t just keep going. We’ll proactively identify the reasons, analyze the data, and propose strategic adjustments. This could involve A/B testing different ad creatives, refining targeting, optimizing landing pages, adjusting keywords, or exploring new channels. Our relationship is built on transparency, so we’ll openly discuss challenges and work together to find solutions and get things back on track.
Do I need a new website, or can you work with my existing one?
We’ll assess your current website as part of our initial audit. A well-designed, user-friendly, and mobile-responsive website is fundamental to digital marketing success. If your existing website has significant issues that could hinder performance (e.g., slow load times, poor user experience, not mobile-friendly), we might recommend updates or even a rebuild. However, often, we can work with your existing site and focus on optimizing its content, technical aspects, and conversion paths to maximize results. We’ll provide clear recommendations based on your site’s current state and your goals.
Testimonials
My Blogs
Unlock Kochi’s Market: The Power of Local SEO
The Power of Local SEO emphasizes how optimizing your online presence specifically for local searches is vital for businesses in Kochi, Kerala. It details strategies like Google My Business optimization, local keyword usage, and managing reviews to help businesses
Connecting Kochi: The Power of Social Media Marketing
The Power of Social Media Marketing highlights how businesses in Kochi, Kerala, can effectively leverage social media platforms to engage with customers. It focuses on building brand visibility, fostering direct interaction, and driving growth within the highly connected local market.
Decoding Digital Marketing: Your Essential Guide in Kochi
Your Essential Guide in Kochi outlines how digital marketing is crucial for businesses in Kochi, Kerala. It covers various online strategies and tools that help local businesses connect with their audience, enhance visibility, and achieve growth in the city's dynamic market.